Types of cookies: technicians and profiling

The data collected by online sites after being viewed from a device, has been catalogued by the Privacy Guarantor on two levels: technical cookies and profiling cookies. The first category includes all that data that informs the site managers about how to use it, so that any detection of usage issues, data related to display preferences (language, currency statistical data on the site's performance in the number of views, provided they are kept in aggregate and non-single form. Profiling cookies are instead that data for which it was of most interest to the Privacy Guarantor to intervene.

In fact, all that data that allows the retargeting of users (age or origin, for example), collected for example by social networks, which in recent years has become increasingly important, because it is through them that you can process concepts such as advertising profiling or providing this information to third parties. Precisely because of their importance, the ease with which it is possible to obtain them and for the extensive use that is made of them in the commercial and advertising field, a measure had already been issued in 2012 under which all this information must be destroyed. no later than the twelfth month of their presence on the visitor's device.

It was necessary to intervene on the management of cookies, as previously the policy on this issue was totally liberalized, thus putting on a silver platter useful information to sites and certain business sectors, without the consent of users. The policy now imposes a few steps on those who decide to open an online site: that the user is informed as soon as he accesses any page of the domain in question, with a banner or light box that signals what type of cookies are collected, with a link extended information.

The site will also need to inform you about any third parties that collect information through the site you visit. Put simply in Italy today it is forbidden to install cookies on their site, without the user's consent. It is therefore not enough to make a banner visible, but you need the user's consent for this useful information to be tacitly divested.

Finally – as it seems obvious that it is – site managers must take action on both the manner and the behavior of cookies on the site, in order to comply with the current regulations, also integrating a statement on the Privacy Policy of the site (i.e. use of data from part of the site).